Redirects: Backlink & Domain Value Retention
Another problem faced by Kreston Reeves as a result of not following the correct SEO steps when migrating their site is the fact that any SEO value built up on reeves.co will not follow them across to krestonreeves.com.
If we said “history” instead of the technical term “SEO value”, I think that the firm’s partners would be pretty upset if, with their recent name change, they wiped out all 100+ years of the firm’s history. This would clearly be unacceptable, as it could be argued that it is this history that has allowed them to establish themselves as a trusted firm of accountants. So why do this to your domain names?
Reeves.co was registered almost 5 years ago and has nearly 200 domains external links, including some super relevant sites such as http://www.accountancyage.com/static/top50-this-year, which I’m sure they were once proud of. Although also registered around 5 years ago, krestonreeves.com has 0 backlinks from 0 domains. A much sadder story, though expected as it is only just starting to be used as the primary domain.
Although also registered around 5 years ago, krestonreeves.com has 0 backlinks from 0 domains. A much sadder story, though this would be expected as the domain has never been used.