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七现场方法来驱动用户增加点击通过 – 搜索引擎人员博客|搜索引擎人

七现场方法来驱动用户增加点击通过 – 搜索引擎人员博客|搜索引擎人

什么地方企业做以充分利用用户行为如何影响当地的排名? How can you tell Google your website is worth visiting?你怎么可以告诉谷歌你的网站是值得一游?

The more a site visitor clicks on your page, the more popular your website will appear to Google’s algorithms.一个站点访问者单击网页上的更多,更受欢迎的网站会出现谷歌的算法。 And, the more popular your site is, the higher your ranking in the local pack on Google’s SERP.而且,更受欢迎您的网站是,在较高的排名在谷歌的SERP的本地包。 By encouraging your visitors to click more you can increase the natural numbers of clicks on your website without “cheating”.鼓励你的访问者点击越多,你可以增加你的网站的点击自然数没有“作弊”。

These 7 approaches can help keep users on your site longer and engage deeper with your content.这7的方法可以帮助保持在您的网站的用户,并不再从事与您的内容更深。

1. Slideshows 1.幻灯片
Slideshows are a great way to get information out to your site visitors, and they require a large number of clicks.幻灯片是一个伟大的方式来获取信息到您的网站访问者,他们需要大量的点击。

Be careful on your mobile-optimized: don’t over-use this feature or just skip it altogether, opting to show the slideshow as one page instead.小心你的移动优化:不要过度使用此功能,或只是跳过它完全,选择不参与展示的幻灯片为一个网页来代替。 Users aren’t likely to appreciate having a website reload repeatedly, eating their mobile data allowance, which may result in bouncing (users visiting only a single page on your site).用户不太可能欣赏反复有一个网站重装,吃他们的移动数据津贴,这可能会导致反弹(用户在你的网站访问只有一个页面)。

Try out Slideshare.com as a place to upload those beautiful presentations and optimize them for the web.尝试Slideshare.com以上传那些漂亮的演示和优化他们的网络的地方。

2. Surveys 2.调查
Giving users the option to fill out a simple survey will encourage a few of the important user behavior tasks you’re looking to increase.让用户填写一个简单的调查选项将鼓励一些你希望增加的重要用户行为的任务。

Surveys mean clicking, and they keep your users on your site.调查指点击,和他们保持你的用户在你的网站上。 If the survey takes them to another page, you’ve automatically lowered your bounce rate.如果调查需要他们到另一个页面,你会自动降低您的跳出率。

3. Encourage Comments 3.鼓励评论
Encouraging comments is a two-step process and will involve frequently commenting yourself.令人鼓舞的评论是一个两步的过程,并经常参与评论自己。

Leaving an open-ended question or call to action at the end of a post留下一个开放式的问题,或在一个帖子的末尾呼吁采取行动
Helping to get the conversation going after the first comments have been made帮助获得谈话的第一个意见后,将已
Encourage visitors to share and discuss their opinions of your website, business, or productsNot only will having a full comments section show Google that your website is popular and frequently used, but it will also serve to make your viewers more loyal.鼓励游客来分享和讨论你的网站,企业或productsNot只会有一个完整的注释部分显示谷歌认为你的网站很受欢迎,经常使用自己的意见,但它也将有助于使你的观众更忠诚。 It’s been shown that consumers are loyal to people they can relate to.它已经表明,消费者忠诚的人,他们可以涉及到。 If you leave it to your products or services, there’s always the possibility that someone else will show you up, but the “human” factor goes a long way.如果你把它给你的产品或服务,总是有可能别人会告诉你,但“人”的因素很长的路要走。
4. Landing Pages 4.目标网页
Landing pages are great for doing just that.着陆页是伟大的正是这样做的。 You can use a well-designed landing page like a map of your site for new visitors.你可以使用一个精心设计的着陆页喜欢你的网站的新访客的地图。 Giving a brief description of each page, and why they should visit it, will help with the following:给每个页面的简要说明,为什么他们要访问它,将有助于如下:

Keeping your website organized for yourself, your visitors, and the search engines保持你的网站组织了自己,你的访客和搜索引擎
Providing internal links to your webpages提供内部链接到您的网页
Gaining a click to another page获得了点击到另一个页面
Keeping visitors exploring your site, but with their specific purpose as an easy destination保持游客探索您的网站,但其具体目的,一个简单的目标
5. Blog Conference Highlights 5.博客大会亮点
One sure fire what to get users to stay on your website longer is to attend local events and national conferences and blog about the sessions you attend.一个确保消防得到什么用户留在你的网站不再是参加当地的活动和国家会议和博客对你出席会议。 Write a series of posts for the sessions, and then link them to each other.写一系列的帖子的会议,然后将它们链接到对方。 Also, write a summary page about the sessions you attend and link the session titles to the individual posts.此外,写你参加会议的总结页面和会话标题链接到各个岗位。 This will take them on a tour through your website, which will get your more clicks.这将带他们参观过你的网站,这将让你更多的点击。

Not only will those that attended the event want to check out your notes, but also those that didn’t and would have liked to attend.不仅那些参加了此次活动想看看你的笔记,也那些没有和本来希望参加。 Make sure when you share them on social media you use the conference or event hashtag.确保当你在社交媒体上分享他们使用会议或活动包括hashtag。

6. Research And Create FAQ Content 6.研究并建立FAQ内容
Go to your customer service team and social spaces and research the questions that customers frequently ask about your product or service.去你的客户服务团队和社会空间和研究客户经常询问你的产品或服务的问题。 Write FAQs answering those questions.写常见问题回答这些问题。 Link blog posts that relate to that topic to the FAQ content and, then, link the FAQ content to the blog post with a read more link.这涉及到该主题的FAQ内容,然后链接博客文章,常见问题解答的内容链接到博客文章以了解更多的链接。 Also, create a main FAQ page with only the questions listed with links to the individual FAQs for the answer.此外,创建只链接到个人常见问题的答案列出的问题主要FAQ页面。

7. Use Video 7.使用视频
People love video and they get sucked into watching not just one, but also multiple ones.人们喜欢的视频,他们卷入看的不只是一个,也可多发的。 Keep users on your site longer by creating a How-To series on your particular product or service.让用户在网站上再创建一个如何对一系列特定的产品或服务。 Make sure to put each video on a separate page with a minimum 300-word description.确保把每个视频的单独页面上用最少300字的说明。 Link them to the next video in the series on a separate page to keep your visitors clicking through your website.它们链接到下一个视频系列中的一个单独的页面上,让您的访问者点击到你的网站。 Create a main page for the series which includes titles, short descriptions and then links them to the individual video pages.创建系列,其中包括标题,简要描述一个主网页,然后将它们链接到个人视频页面。 If you don’t have the budget to create your own videos, identify videos others have created on YouTube and embed them in your website to create the series.如果你没有足够的预算来打造自己的视频,视频识别其他人在YouTube上创建并嵌入在您的网站上创建的系列。 Include your individual observations about the video and how it worked for you.包括你对视频,以及它如何为你工作个别观测。

How are you going to help your visitors tell Google you’re popular? 你打算怎么帮助你的访客告诉谷歌你受欢迎?