Whether it’s for landing pages or measuring the success of your ad copy in pay per click marketing, A/B split testing is crucial to the longterm success of your ad campaigns. A simple switch of a word or color and your campaign conversions can quickly take a turn for the worse or better.
When it comes to split testing, there are many ways to optimize your landing pages outside of just simple color and text changes. Other such methods include traffic sources, full ad copy, navigation menus, branding placements and also where your call to action is located on the page. A/B split testing is one of the most simple, yet effective ways to increase conversions because it’s usually one small change at a time.
To learn more about A/B split testing and how you can start improving conversions on your own site, be sure to read through the infographic shown below from AdsBridge.
Are you ready to start split testing on your site? Here’s what you need to know.
Of all the different ways to split test and optimize content on your landing pages, the following are the most widely focused on.
- Call to Action Text and Headlines
- Landing Pages Colors
- Submission Text and Colors
- Form Placements / Required Fields
- Photo, Video and Image Usage
- Length of Content
While there might be multiple areas of your landing page that you may want to split test over time, be sure to only split test one area and make small changes along the way. The last thing you want to do is make multiple changes to your landing page, only to see a huge conversion swing, but not sure why it happened.
The colors being used on your landing page can also play a huge part in how well your traffic converts as well. For instance, the usage of green in landing pages has seen a sales lift of 25.4%, while a color change of red wen the opposite direction with a -14.8% decrease in sales. Just when you thought green and red gave you the results you were looking for, another split test using yellow shows a massive 454.38% lift in sales! This split test in itself it a great example of why you should always keep tweaking and testing your ad copy and landing pages.
AdsBridge has made the process of A/B split testing easy for it’s users by implementing the following pathway. Create a campaign with several landing pages and just one offer. Collect as much lead and click data as you like, then report that date within their tracking platform to compare results to future rests. Direct your traffic through the best landing page, as reported by their platform. Create another campaign with multiple landing pages based off your top performing ads, then find your best converting landing pages and offers for continued success.
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