Why is it Important?
Your footer makes the bottom of your website more complete and NOT empty. It adds colors and can be considered a huge part of your design.
What Can You Do?
First, I give the same advice I give when clients ask me for advice on content writing and how to compete in your niche. I tell them to learn from their competitors because they have tested and have a proven method. By simply visiting niche relevant blogs, you can skim through their footer and get creative ideas that will increase your user engagement. Another thing to keep in mind is your footer can help get content that is no longer visible in front of your audience. How?
- Rotating posts
- Rotating banners
- Email opt-in form
If you’re a business, you can use this location to add contact information and a map to help people find your location. Below, you’ll find an illustration of a law office in Toronto, Canada and you can see what they’ve done.
If you’re an online blog, you’ll obviously tweak it to add information relevant to your website, but from the illustration, you can see how physical businesses can use the “Footer” to provide “locality” information to potential visitors. I’m pretty sure many of you are familiar with Newegg.com, which is an online electronic store. I decided to visit their website to see what they have done with their footer and noticed the following:
You’ll notice the vast amount of information they provide to their customers or even potential customers. For example, think about how engaging their footer is because they provide the following:
- My account
- Order history
- Wish lists
- Return policy
- And much more
I decided to leave because I have nothing to purchase, but you can see from my example how someone looking to purchase products would find the footer very engaging. They would go there to find support or information on payment, returns, and locations.
The footer plays an important role in increasing user engagement and must not be underestimated. It’s important you explore your competitors to find out what you can add to it to make it more engaging to increase conversions.