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What Social Network Is Best For You?
In your business and affiliate marketing efforts, focus is really the number one thing. Budding entrepreneurs will often succumb to the shiny object syndrome, chasing every new idea and new piece of technology that comes along.
It’s not that you won’t find new opportunities to be had with the latest gadget or app; it’s that if you’re running around like a chicken with your head cut off, you’ll never stick with something long enough to see the fruits of your labor. The idea of entrepreneurship is to crack the code on one thing before you go and add more things to your plate.
In essence, this discussion on social networks is no different. You can try to be everywhere, but odds are you won’t do any one thing well enough to see the kind of results you’re hoping to achieve.
So, what social network is best for you? That mostly depends on your niche as well as your goals. Here are several ways of backing up your hunches with data and forethought. Use BuzzSumo To Research Your Topic BuzzSumo is a tool that lets you find the most shared content based on a topic, keyword, or domain. If you’re serious about finding a social network to focus on and what kind of content performs well on those networks, you need to do a little bit of research.
Let’s do a quick analysis of our own, just so you can see how this process works.
First, enter a keyword (with quotes) into BuzzSumo. Golf is a hobby that many people are passionate about, so let’s enter “golf” and hit “Go!”
Unless you have a paid account, BuzzSumo will only show you the top 10 results or so, but that’s fine for now.
You’ll find that some of the best performing titles include: “Monstrous alligator invades golf course in Florida”, “Immediately After Giving Speech Condemning ISIS, President Obama Heads Over to the Golf Course”, and “Japan is Turning Its Disused Golf Courses Into Solar Power Fields”. Interesting stuff.
Side note: keep in mind that you can save this content for later and share it with your audiences once you have your social profile set up.
In any case, we can immediately see that LinkedIn, Google+ and Pinterest are not the right social networks for the golf niche; the shares are pretty low, especially compared to Facebook and Twitter. In fact, while Twitter is doing pretty well in the standings, Facebook is the clear winner here.
And that’s basically the process. You’ll probably want to put together a list of keywords related to your topic and research each of them to get a better overall picture. You may even want to look at domains that are similar to yours and analyze their most shared content. However, this is how you can draw some initial conclusions about where to take your social media marketing. Talk To Your Existing Customers What a revolutionary idea! If you already have people that buy from you or are subscribes to your email list, you can get in touch with them and figure out what social networks they’re in the habit of using. They may give you multiple answers, but you can always follow up with, “which one do you tend to use most?”
Am I saying that you should call up your customers? Yes, that’s exactly what I’m saying. Keeping that in mind, you can also use a tool like SurveyMonkey to survey your audience and get a better idea of who they are and where they like to hang out online.
These are the people that – for whatever reason – already chose to do business with you. They were attracted to what you were doing, and somehow found you online. If you want to attract more people like that to your business – and rest assured you do – then getting to know them should be high on your priority list. Take A Look At Your Share Data Admittedly, this only works if you already have a popular blog. If you find that your content doesn’t get shared that much, this data may not prove to be terribly reliable, and you may want to rely more on the