One of the most difficult things for any blogger is to use the right SEO tools and get “actual results”.
Anyone can buy tens of premium SEO tools to outrank their competitors. But not all bloggers have that kind of amount to boost their search traffic by getting their hands on a lot of premium tools.
The good news is that you can outrank your competition for much cheaper and I would say at zero cost.
If you are looking for ways to outrank your competitors traffic at zero cost, this detailed guide is for you where I’m going to discuss about how you can boost your website traffic by spying on your competitors.
Why should you spy on your competitor’s websites?
Before getting into the details, it’s essential to know why should anyone analyze their competitors website traffic. See, most of the top blogs have few things in common: top performing keywords, backlinks, content, crawlability etc.
If you know which keywords are sending more traffic to your competitors websites, you can spend your time on using relevant keywords in your website contents instead of using random keywords.
Similarly, if you know who is linking to your competitors websites, you can easily figure out where to spend most of your time on building links.
Are you getting me? By analyzing your competitor’s websites, you will better understand what is performing well and more importantly what’s not.
This is the reason why you should NEVER forget to spy on your competition no matter what niche you are in.
I guess you are now convinced that you need to spend time in competitor’s analysis, you should also know another thing that you need a PROPER tool to get it done.
In this post, we’ll discover what helps you outrank your Competitors at no cost. Let’s dive into the details now.
How to outrank your competitors Traffic at zero cost?
#1. Finding Top Performing Keywords by Spending No Money
You have been using Google’s keyword planner (free tool) to find keywords for your blog posts, right? I know that most of the bloggers and marketers use this tool to perform keyword research.
There’s nothing wrong in using it but the only problem is almost every other blogger is also using Keyword Planner tool to do keyword research. This leads to one common problem and that is they all come up with the same keyword phrases which ultimately leads to more competition.
So you have to find other alternatives to Google’s Keyword Planner tool if you want to find best performing keywords that are less competitive and hard to find by your competitors. Here’s where SEMrush tool comes into rescue. It allows you easily find lots of profitable keyword ideas for any industry you can imagine.
Make sure to focus on finding “long tail keywords” such as “keyword research for beginners” instead of finding short tail keywords like “keyword research”. It’s almost impossible to rank in the top 10 search results by targeting short tail keywords especially if you have a new blog.
#2. Analyzing Backlinks of Your Competitors for Zero Cost
Most bloggers think they can easily improve their website search traffic if they can build lots of backlinks. It’s not entirely true, you can’t boost your search traffic by building any links. They have to be both natural and coming from sites that has good domain authority.
Only then you can see noticeable results in your organic traffic growth.
So how can you find the best sources where you can acquire quality links? Simply, start analyzing your competitor’s backlinks.
Check how many links a top blog has and make sure to spend some time on analyzing all of them. Because you need a lot of quality links in order to see huge spikes in your search engine rankings.
SEMrush tool helps you easily analyze all the links that your competitors get. That way, you will find out where you should be spending most of your time to build some quality links for your sites too.
Go to SEMrush -> Backlinks -> Referring Domains (enter your competitor’s domain name in the search box).
It will give you a list of all the links who are linking to your competitor’s website. Here’s the sample screenshot explaining it.
#3. Keeping Track of Your Keywords for Free
If you want to increase your organic traffic, you should first keep a list of all the keyword positions you are already ranking for. If you can assess your keyword positions, you can then work on building links, improving social share, on-page SEO to significantly improve their keyword rankings.
Improving rankings of a keyword becomes easier if you can evaluate their SERP rankings first. If you are wondering how to make a list of all the keyword rankings you are currently ranking, you should start using SEMrush.
It’s a great tool that will help you keep a track of all the keywords you are ranking.
#4. Spying on Your Competitors without Spending a Dime
If you want to outrank your competition, you need to first spy on their backlinks, contents, top keywords etc.
It won’t be easy for you to figure out all that data if you are not using SEMrush tool.
If you are using SEMrush, you can use a feature called “Domain Vs. Domain”. Here’s how it works to spy on your competitors.
Step 1: Enter your domain and domain of your competitor.
Step 2: Select intersection type
Step 3: Get a list of all the keywords according to intersection
Step 4: Explore the intersection chart to find more about your competitors.
Below, I will explain you above these 4 steps briefly so you can understand how this tool helps you easily outrank your competitors.
In step 1, enter your own domain name and any of your competitors domain name. This will allow you to compare keywords for both the domains. You can choose “organic” to compare the keywords that are sending traffic from search engines. This tool has five input fields so you can compare keywords for five different domains at a time.
In step 2, you will get to know all the common and unique keywords from both the domains you enter. So you will now have a lot of keywords at one place.
Step 3 gives you a list of keywords according to the intersection. Let’s say, if you are comparing two domains, Google.com and Bing.com, the table will give you a list of keywords that both of these domains are ranked in top 20.
You can further explore the chart to better analyze your competitors top ranking keywords in step 4.
All in all, SEMrush is an all-rounder tool that helps you easily analyze your competitors by giving you a list of their keywords, backlinks data and many more.
#5. Doing Site Audit free of cost and Without Doing Any Hard Work
One of the best things in SEMrush is, it has an awesome feature called “site audit”. This feature helps you easily find out all the flaws of your website so you can rank better in search engines if you rectify them.
In this SEMrush case study article, I wrote about how SEMrush site audit feature helped me increase my website search traffic by 15% in just a month time.
Basically site audit is a website health checker tool that detects all the possible issues a website has (including images with no alt tags, long meta description and title tags, over usage of internal links, crawlability issues etc). This helps you easily find and fix the website issues without spending money and too much time.
Even if you are a beginner, you will find extremely easy to fix your website issues by using site audit feature from SEMrush.
To perform site audit of your site, go to SEMrush -> Tools -> Projects and create a project.
Run your first audit, and you will be able see the whole site audit overview report. It will give you all the issues that your site is facing.
Just make sure to fix all the issues given by the site audit report and you will be getting noticeable results within a month in your search traffic.
#6. PPC Advertising Keyword Research for Free
All content marketing campaigns begin with one major thing: PPC advertising. PPC advertising is finding best keyword “ad ideas” to increase your website search traffic from Google. This is generally a paid advertising strategy mostly used by all types of business owners ranging from small scale to large scale agencies.
This is also known as PLA research (Product Listing Ads). With SEMrush PLS report, you can easily discover your competitors’ tactics in Google Shopping results.
Just Go to SEMrush -> PLA research -> PLA positions and enter any of your competitor’s domain name and click “search”.
And you will have a list of
- The number of keywords for which a domain’s PLAs appeared
- The number of product listing ads
- The number of search terms a domain is bidding on for text ads
- AdWords text ads’ traffic
- AdWords traffic cost
The above data is enough for anyone to uncover their competitor’s ad tactics used in Google to boost their organic traffic. You too can use those strategies to improve your click through rates without spending any money!
#7. Find out the Keyword Difficulty Level without Any Cost
While performing keyword research, many bloggers forget to check the difficulty of the keywords they enter. If you miss this one thing, no matter how hard you try you won’t be able to rank higher in the search results.
You need to make sure you are selecting the keywords with less competition especially if you have a new blog with not so many backlinks.
The keyword difficulty tool helps you estimate how difficult it would be for you to seize your competitor’s positions in search results with the particular keyword. It gives you a percentage (ranging from 1 to 100%) for every keyword you enter. The more percentage you have the more difficult it would be for you to rank for that particular keyword.
Along with the difficulty level, it also shows you the volume of the keyword and results for that keyword.
Here’s a screenshot explaining this feature.
For the keyword “make money blogging”, the difficulty level is 70.32% with the volume of 2,400 monthly searches that has around 473 million results.
This tool also helps you find out the traffic of any website. I know there are a lot of people interested in knowing the traffic of others websites, if you are one among them, SEMrush is for you!
So How Can You Do All of Above 7 Things at zero cost to Beat Your Competitors Traffic?
Here are two simple steps.
Step 1: Go to this link.
Step 2: Enter your account information. The coupon code is directly applied to the link and it will give you access to all of the mentioned features for free for the next 30 days (SEMrush Pro account worth $69). So now you understand how you can implement 7 things that are mentioned above at zero cost with SEMrush tool.
So what are you waiting for? Start outranking your competitors traffic by using SEMrush tool.
Final Thoughts About Dominate Your Competition at No Cost
I’ve been using SEMrush tool for a while now, and I’m really satisfied with the tool. It has not only helped me boost my website search traffic by 15% in just 30 days but it also allowing me to find the best performing keywords to increase my affiliate sales.
If you want to outrank your competitors traffic, you should be using SEMrush tool. It is the only tool that helps you find top performing keywords, analyze your competitors links, check your website issues, estimate the traffic of any website and a lot more.
If you are not using this tool yet, you should definitely give it a try. You will get a 30 day free trial of this tool, so you won’t lose anything.
If you are searching for more details, here’s an unbiased review of SEMrush that will explain you everything about the tool.
Let me know if you have any questions and I’d be glad to respond. And do share and link to this post with your friends if you want to help them outrank their competitors traffic for free of cost.