Everyone wants more search traffic. The problem is not everyone gets it. 90% of the bloggers never get more than 100 visits a day from search engines. That’s a sad truth.
If you don’t get enough traffic from search engines, you can’t make more sales or increase your brand. So how do you increase search traffic?
The simple answer is: get backlinks.
The more links you get the more traffic you will receive from search engines.
So how to create backlinks to your blogs? Before diving into the details, let’s discuss about the basics first.
Why do we need backlinks?
Backlinks are considered as votes by search engine crawlers. The more links that pointing to your sites, the more weightage your blog pages will have in search results. You tend to get better search rankings by having quality links. That’s how majority of the authority sites rank easily even for a competitive keyword. Because they get linked by thousands of blogs all over the world.
There are two types of backlinks
- Dofollow: These are the links you should be building. Dofollow links mean, they tell search engines to follow them. If an authority site gives you a dofollow link, your traffic for that page will improve in no time.
- Nofollow: Nofollow links tell search engines that the links should not influence the ranking of the link’s target in the search engine’s index. So they are actually of no use but they still matter. For instance, all social media links are nofollow but still search engines give them some weightage that boost your rankings.
So both the dofollow and nofollow links are essential.
If you are only building dofollow links, that’s the surefire way to get penalized by Google algorithms like Panda, Penguin or Hummingbird. So make sure to spend your time and efforts on building both types of links.
How To Create Quality Backlinks To Your Blog?
1. Use your product reviews smartly to get backlinks
One of the less known ways to cleverly get quality backlinks from authority sites is to write product reviews. Wondering how?
Let me explain.
Recently, when I wrote an in-depth review of SEMrush (a great SEO tool to beat your competitors), I emailed them about the review. And I asked to tweet or link to it if they find it useful for their audience.
Guess what? They not only tweeted it but they actually linked to it from their own blog. Not only I got “targeted people” to read the SEMrush review but also a link from a great product site.
You can do the same and here’s how.
Next time, you write a product review, make it highly informative and more detailed. Aim for 2000 words if possible with lots of screenshots.
Then, email the developers of the products you are going to recommend. And ask them to share or link to your product review posts. If they like it, they are sure going to link to it.
Liked the tip? Now, let’s move on the next strategy to get quality links to your blogs.
2. Guest posting is NOT dead!
As Matt Cutts said “guest blogging is not dead”, only the spam guest posting is dead. If you write helpful guest posts that truly solve others problems, they always rank well in search results and bring them more traffic. It’s as simple as that.
Guest posting is still the most effective and widely used way to create quality backlinks. Once you land on a top blog with your guest posts, it sends you huge amounts of traffic, subscribers, sales and more importantly great link juice.
Getting links from top blogs always push your domain authority and overall search rankings. So make sure to write at least 2 guest posts for top blogs every month and within a year, you will have a great domain authority and possibly see a huge traffic growth from search engines.
3. Create compelling Infographics
Did you know you can turn images into quality backlinks?
Yes, it’s possible with Infographics. Infographics can help you easily create backlinks.
They are beautifully explained in simple images. The information in Infographics is not only easy to understand but it gets shared on social media and frequently linked from other blogs.
Just make sure to create a embedded code at the end of your Infographics design to let others easily link back to your sites.
You can use tools like Photoshop, Gimp or hire a designer to design stunning Infographics. But if you can’t afford paid designers or not good at Photoshop, try Canva. It’s a simple image editing tool that helps to create Infographics easily even if you don’t know how to design!
4. Video marketing
YouTube is the second biggest search engine after Google.
There are thousands of marketers who are diving into video marketing to build backlinks and followers. Videos are easy to watch and much easier to digest information when compared to textual content.
So how create backlinks with videos? If you are a newbie, instead of directly jumping into video marketing, I suggest you the following.
- Start a YouTube channel, find out your top performing posts that send you more traffic from Google and make videos around them.
- And make sure to add links to those posts from the description of the videos to drive traffic from YouTube to your blogs and build backlinks.
5. Start using Skyscraper technique
The easiest way to attract more backlinks to your own blogs is to write epic posts that naturally attract links from other blogs. How can you do that?
There’s a proven strategy called Skyscraper technique that helps you get quality links to your blogs with your own content.
This strategy was originally coined by Brian Dean from Backlinko who himself used it to grow his traffic to a large extent.
Here are the 3 steps involved in it.
- Finding content that is popular in your industry.
- Making it more better, detailed, compelling and helpful.
- Promoting it to the right people to reach wider audience.
Here’s the detailed guide for beginners to use this technique to get more backlinks.
6. Fixing broken links of others sites
One smart strategy most SEO experts and link building enthusiasts use is broken link building strategy. It is finding broken links in other blogs (be it popular blogs or new blogs) and then emailing the blog owners to fix them and asking them to replace the broken links with their own links.
That way you will have more chances of building links in the place of broken links to increase your search rankings.
So how can you find broken links on other sites.
You can either use Screaming Frog or Xenu’s Link Sleuth tool to easily discover the broken or dead links on any blog or website. Once you find the broken links, make sure to email to the blog owners and if they are relevant (broken links), suggest him to replace it with your links.
They will surely do it if they find your links relevant and informative.
7. Email outreach
If you want to get more links to your blogs, you need to ASK others to link. One of the most effective ways to do that is to contact others via emails. Email is the best form of marketing and when it’s done right, you can get what you want.
Be it getting more shares, sales or links.
Here are two tips that help you create quality links using email outreach.
- Before asking anyone to link to your blogs, make sure to link to them first. This reciprocity always work like a charm.
- Use killer subject lines that create curiosity. If your subject lines are boring, nobody’s bothered to even open them.
Check out this incredible post to master the art of email outreach.
8. Social media is the new SEO
As I said in the beginning of the article, although social media links are considered as nofollow links but they still matter. Google considers social shares as a part of their ranking systems. So when you are trying to rank for any keyword, if you get more social shares on it (be it Facebook shares, tweets, Google+ circles), it ranks well in search results.
Here’s a detailed guide that explains why social media and SEO both go hand in hand and why you need social media shares to increase your SEO and create quality links to your blogs.
9. Interlinking as essential as getting links from other sites
Have you ever asked yourself how to create your own backlinks to increase your search rankings? Is that really possible?
Yes, interlinking is the key. Linking to your own blog posts is the surefire way to increase search engine crawlability on your sites. Whenever you link to one of your older and relevant blog posts, it adds weight for the particular keywords you are trying to rank for.
It helps to boost your search visibility in the long run and search crawlers frequently crawl your sites whenever you link to your own posts. So from next time, whenever you write a new post, before publishing it, make sure to interlink to the relevant links from your own blog to pass link juice.
10. Be active on Quora
Did you know Quora? It’s the biggest Q & A based community where millions of talented people write answers ranging from Aerospace to fitness to marketing. To put it simply about Quora, where people ask questions on various topics to get answers from intellectuals.
It’s just like a Yahoo! answers but the Quora community is much more informative where you can gain more knowledge on any field.
Once you sign up for Quora (free to join), pick and follow the topics you are interested in and you will be able to get the feed of questions and answers related to them.
For instance, SEO is my favorite topic and when I want to know what my target audience are searching for topics around it, here’s what Quora shows to me.
Now, you will know the questions that make your target audience curious. Start creating content around those topics on your own blog and once you are done, answer the same questions and Quora. But don’t give detailed information, instead send them to your own blog pages where they can find full information.
That way you are not only helping the Quora community but also driving traffic to your own sites by building quality links from Quora! That’s a win/win approach.
Final Thoughts: How To Create Backlinks
To improve your search rankings and traffic, you need more links from other sites. The simplest way to get high quality links is to write guest posts. I know, writing a quality guest post to land on a top blog takes a lot of time. But you should remember that a link from ONE top blog is more valuable than 100 links from normal (or new) blogs.
Remember one thing when building backlinks to your blogs: always focus on getting both dofollow and nofollow links. Trying to build only dofollow links sends wrong signals to search crawlers and they may penalize your sites for doing so. And don’t build links too fast, it’s another simplest way to get penalized.
So what do you think about creating quality backlinks? Do you have any more link building strategies to follow? Leave your thoughts in the comments and please share the post with others so they can benefit.