Have you just started your blog and have no clue on how to get more exposure?
If so, keep reading this guide and I will show you how you can get more exposure as well as get more backlinks for your blog.
All of the tactics mentioned in this article will not only help you build more visibility, but will also help you get more backlinks at the same time.
When you start a blog in a crowded niche, it’s really difficult to gain a foothold.
I know how it feels when your competitors get hundreds of thousands of visitors a month, but you get no more than a hundred readers to read your awesome piece of content.
What’s the reason?
Why don’t you get the same amount of traffic?
You are publishing as good (if not better) content as your competitors.
You are receiving good feedback about your content.
But why don’t you get the same amount of traffic?
This is partially due to the fact that your competitors have a lot of backlinks and you don’t. And partially because you are probably not utilizing some of the tactics listed in this guide. Follow these tactics and I am sure you will get more backlinks and see better results.
Let’s dive in:
Infographics get a lot of love. They are getting really popular. Chances are you have seen more than one.
But the question is Will Infographics Work For you?
Well, Yes. They will. As reported by Unbounce, the search volume for Infographics has increased by 800%:
Moreover, Neil Patel grew KissMetrics from 0 to 350,000 visitors a month with the help of Infographics. KissMetrics not only received a large amount of exposure, but also an overwhelming amount of backlinks.
Building Backlinks and Exposure with Infographics sounds easy, right?
But getting backlinks with the help of infographics can be a difficult task if done improperly.
Every other day, I come across people who think getting backlinks with infographics is an easy task. Here’s what their process looks like:
- Choose a topic related to your industry.
- Hire a graphic designer to create the infographic.
- Publish the infographic on your site.
- Share it on Facebook, Twitter and Pinterest.
- Sit back and wait for people to find and link to it.
And I am sure yours looks the same. At first, the above process looks good. But it really couldn’t be more wrong.
Because after publishing the Infographic, you are just sitting back and waiting for the backlinks. That’s not how you get backlinks.
Your recipe is missing one crucial and probably the most important ingredient.
What’s the missing ingredient?
Adding targeted outreach to the process increases your chances of getting more exposure and backlinks.
Targeted Outreach in simple words:
When you create great content, you reach out to relevant people (mostly influencers and site owners) and let them know about your latest infographic. You not only ask them to have a look at your awesome piece of content, but you also ask them for a link or share.
The people whom you reach out to are generally the people who already have influence or an audience in the industry.
Here are the steps to creating a great infographic that gets you tons of backlinks and exposure:
- Find an Infographic relevant to your industry that has already done well.
- Create one that’s 10 times better.
- Publish it on your blog or main domain.
- Share it on social media.
- Do Targeted Outreach.
Here’s some more detail on the above steps:
Step #1: Find Infographics That Have Already Done Well
This step is comparably the easiest of all.
To find infographics that have already done well:
- Figure out a topic about which you want to create an infographic.
- Then do a Google search for it using this search query: “[Your Topic]” + “Infographic”.
- On the search results page, have a look at the top results.
Find out what infographics have done well in terms of getting backlinks and shares. To find out the number of backlinks each of the top infographics have gained, you can use tools like Ahrefs or Moz’s Open Site Explorer. I will not cover that in this guide.
Step #2: Make An Infographic That’s 10 Times Better
Creating an Infographic that’s 10 times better is not at all an easy task. It takes time and hard work.
Don’t copy your competitors’ infographics. Make yours as unique as possible. Try to use a cleaner and more attractive design.
Your infographic’s Design and Data is what sets it apart from all others. Make sure to use a beautiful, colorful, and easy to read design.
And when you create your infographic, don’t forget to include your Logo and Company name.
Step #3: Publish It
Now that you have an awesome Infographic, it’s time to publish it.When you publish your Infographic, be sure to provide your readers with an embed code. This Embed code will allow your readers to easily embed the infographic on their own website.
After adding an embed code, each time a reader embeds your infographic on their site, you will get a backlink.
To make the task easier, you can use this tool from Siege Media to create the embed code:
The tool is really easy to use. Just fill out the settings, grab your code and paste it right after your Infographic on your own site.
Step #4: Share It!
This is a no-brainer. Once you publish the infographic, share the heck out of it on social media. Here are some places to share your Infographic:
- Google Plus Communities
- Facebook Groups
- LinkedIn Groups
- Your Blog’s Facebook Page
- Your Facebook Timeline. Pro Tip: Tag all your Facebook friends. Just Kidding