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Let’s be honest. Every PPC campaign will have a small mistake here and there because campaigns are so open to Top 3 Biggest PPC Mistakes Madecustomization that it is near on impossible to make the ‘perfect PPC campaign’. However, it is not usually the small minor mistakes in a campaign that results in it running inefficient and deeming it a failure – this occurs when big mistakes occur in campaigns. Therefore, without further ado, here are three of the biggest mistakes that are made in PPC campaigns so you can acknowledge them and prevent your campaign from having them too.

 

 

#1 Not Using Ad Extensions

Every advertisers should take up any opportunity to gain extra space on search engine results for free. However, you will find that a lot of campaigns out there still don’t, which is rather confusing. Ad extensions are a great addition and innovative idea to PPC to make adverts more contextual which ultimately results in a much better click through rate (CTR). The best thing about ad extensions is that there are so many different extensions an advertiser can use – this means there is always going to be at least one ad extension that you can use for your campaign. What more, they are free to use so there is literally no reason to not use them.

 

 

#2 Don’t Move Desktop Campaigns Straight to Mobile

With the mobile industry expanding, to what seems like, exponentially, it is also a necessity to have a dedicated mobile campaign for your desktop PPC campaign so you can maximize the marketing efforts of PPC to all different devices. However, the problem/mistakes occurs when advertisers literally use their desktop campaign as their mobile campaign, without making any alterations or optimizations.

This is a complete waste of money because there is no similarity between what will work for desktops as to what will work for mobiles devices. A great example of this is using a landing page from a desktop campaign as your mobile landing page, without realizing that the landing page uses flash and the vast majority of mobile devices out there do not run flash…

 

 

#3 Geo-targeting and Translating Content

For those that are running worldwide campaigns, an important feature to a PPC campaign is making sure you are translating content for different countries that speak different languages. For example, you do not want to target France with a Spanish advert and so on…

But, more to the point, how do you go about translating your advert to suit the different nationalities out there? The biggest mistake you could make is using an online translation tool, such as Google Translate. What people forget to realize is that online translation tools tend to translate words like for like, forgetting that how different languages are spoken also depends on the structure of the sentence too.

Therefore, if you find yourself having to translate content for different languages in PPC, put some budget aside to hire a translator to do it for you – that way, you can be sure your advert makes sense in any language you have chosen to have geo-targeted.

The post Top 3 Biggest PPC Mistakes Made appeared first on PPC – About PPC – Pay Per Click Management | ppc.org.

As many of you know, I created Long Tail Pro about 5 years ago out of my own need to do keyword research more efficiently.  What started out as a software idea that I believed would improve on what competitors were offering in the keyword research market has turned into a booming business with thousands of users.

Although I have never shared the exact income from this business, I can simply say that it has been life changing for me.

In fact, I felt like sharing some of the things that I’ve learned in bootstrapping, launching, and growing a software company is something that others would be interested in, so I started a 5 part series on how you can do the same.  I’ve completed 3 of those blog posts so far: Part IPart II, and Part III.

I will get to parts 4 and 5 soon; however, today I feel like I need to share some major updates that have happened with the business itself and some major updates happening to the software…and why all of this matters to you.

So, let’s jump into the 7 big updates for Long Tail Pro!

1. New Partners in the Long Tail Pro Business

This is obviously a big one.  I started Long Tail Pro with 100% my own money, strategy, and effort.  I’ve been a 100% owner of the company since inception.

However, I’m excited to share that I now have some new partners (part owners) in the business!  The reason this is exciting is because these new partners bring skills, expertise, connections, and business saavy that will make Long Tail Pro a better product for you and a bigger business.

These partners are going to help me take the business to another level.

This was obviously a huge decision for me and this deal has been in the works for months now.  The decision was not easy to bring in partners as I’ve always run the business on my own and it has grown year over year for the life that it’s existed.

However, without going into too much detail, the decision to bring in partners was the right one for me at this time.  I will simply say that I was compensated very well for the portion of the business that I gave up, and I firmly believe that these new partners will help grow the business even faster than I could on my own.

However, even better than just growing the business, we are now able to implement changes and improvements to the software even faster than before.  This is good news for you as the user!  You can expect the software to continue to get better, faster, and more useful in the very near future.

In fact, the remaining updates discussed below are all improvements that will impact you directly and can be attributed to the new direction my partners and I have decided on.

2. Bulk Check for Keyword Competitiveness!

Can you believe that Long Tail Pro started without any kind of keyword competitiveness (KC) score when I launched the business?  Things sure have come a long way since then!

When I introduced the KC score and Long Tail Platinum a few years ago, it was an immediate hit.  People loved the fact that they could check how easy or hard any given keyword would be to check in Google with just a click of a button.

However, one of the biggest requests from day one from users was that they didn’t want to click a button for each keyword!  Some people are so lazy.. :).  Actually, we knew all along that we wanted to have a way to check the KC score of ALL your keywords at once, rather than one at a time.

However, there were some technology challenges that made it quite difficult to accomplish.  Luckily, there have been some changes in the data sources we use that now make it possible to do a bulk keyword competitiveness check!

In fact, in the last couple of weeks, we launched publicly the update for Long Tail Platinum that now allows all users to use check the KC score with one click!

This is a huge update that users are already raving about.  So, if you haven’t had a chance to use Long Tail Platinum in the past couple of weeks, go ahead and open your software and check it out!

Or if you haven’t quite made the plunge to try out Long Tail Pro, you can get a trial right here.

3. Long Tail University is Now Included in the Annual Plan

Long Tail University is a keyword research training and video course that I put a ton of time and effort into.  In the course, I go very in-depth with not only how I use Long Tail Pro to find really easy to rank for keywords, but also how I create a full content plan and other important strategies for building a profitable website.

I usually charge $197 for Long Tail University.  However, I am now including it (essentially for free) for anyone that subscribes to the annual plan for Long Tail Platinum.

I will discuss more below, but there is now both a monthly plan or annual plan option for Long Tail Platinum.  If you opt for the annual plan, you get the in-depth keyword research training course, Long Tail University.

The plan is to constantly add to Long Tail University, so that it expands even beyond the in-depth training that is already there.  So, beyond keyword research, we will also cover more content strategies, on-site optimization, link building, and sharing exclusive case studies of successful websites.

If you want to check out the pricing for the Long Tail Platinum Annual Plan (that includes Long Tail University), you can go right here.

4. New Long Tail Platinum Private Facebook Community

I’ll admit it, in the past I’ve been too lazy to monitor and run a private Facebook community for Long Tail Pro.  However, with some of the changes that have come with having new partners in the business, we are now able to launch a private Facebook group just for Long Tail Platinum buyers.

If you already own Long Tail Platinum, you should have received an email with a link to the private Facebook group already.  If not, you can contact our support team.  For new buyers, you will receive a link in an email shortly after purchasing to the Facebook community.

In the group, we share the latest updates and news for Long Tail Platinum.  However, in addition to the tips we share, other Long Tail Platinum users are also there sharing their successes and best practices for using the software.

This is a group of like minded website builders that are using Long Tail Platinum and are more than happy to answer questions that you might have along the way.

5. New Pricing for Long Tail Pro

In an effort to simplify and give maximum value to users, we’ve developed a new pricing structure.  (For anyone that has purchased a lifetime plan in the past, these changes do not impact you at all).

Instead of offering the Pro version, Platinum version, and a Lifetime Platinum version,  we’ve simplified that to just Platinum.  So, when people now buy “Long Tail Pro” they get all the platinum features…everyone is buying the exact same product now.

The pricing has also been simplified.  Instead of usually paying something like $97 upfront and then $27/mth, it’s now just $37/mth.  This lowers the upfront cost to start using the software and simplifies everything.  There is an annual plan option available for people that don’t like monthly payments.

(And of course we do entice you to go with the annual plan by throwing in free access to Long Tail University).

To check out the new pricing plans and what is included in those plans, view the pricing table here.

6. Future Update: Keyword Research Up to 50 Times Faster

In the very near future, we will be releasing some architecture upgrades to the software that will make the process of gathering keyword data lightning fast.

Long Tail Pro is already known for it’s speed when compared to its competitors (watch my video comparison vs. Market Samurai); however, this new update will take the software to a whole other level.

This is not a pie in the sky future update that will hopefully happen.  This is an update that we are just about done with and will be released soon!

I could discuss much more regarding this update; however, for now I will just say that this is a massive update that is going to help you get the data you need to make better decisions…faster!

7. Future Update: In-Depth Training Videos in the Software

Everyone on the team over at Long Tail Pro has been doing keyword research for a long time.  As a result, we’ve produced a lot of training materials already on installing and using the software (and YouTube channel here).

However, we want to go beyond just teaching you how to use the software, we want to teach you the best practices for approaching keyword research and actually performing the most critical steps to finding a winning keyword.

Because of this, you will soon start finding an entire library of videos directly in the software.  This will allow you to learn as you use the software and hopefully make it much easier for you to find easy to rank for keywords.

This update will help you get the skills for not only using the software functions like identifying seed keywords, filtering through keywords, and doing in-depth analysis of the first page of Google; but will also help you understand the mindset and strategies required to build a comprehensive keyword strategy.

Be on look out for these in-depth training videos within the software soon.

Final Thoughts

Overall, I’m very excited to share with you what the future of Long Tail Pro is going to look like!  We’ve already made tons of great updates to improve the software, and there are many more to come.

The biggest change for me personally of course was bringing new partners into the business…life changing in fact.  However, the other updates I mentioned are really going to impact you the user in a great way as we continue to roll out the feature and performance improvements.

I know it’s hard for me to express in words exactly how big a deal this blog post is for me to write.  I know it just looks like 7 updates to a little software business, but these updates really do represent years (5 to be exact) of strategy, planning, investment, hard work, failures, and successes along the way.

So, I just want to say thank you to everyone that has been with me throughout this entire journey, and I look forward to welcoming many more of you as part of the Long Tail Pro community.

As always, I look forward to responding any questions or thoughts that you may have.  Please leave your comments below.  Thanks!

The post 7 Major Updates to Long Tail Pro and Why This Matters to You appeared first on Niche Pursuits.

人总是这样,夏天快过了,才积极想要变的瘦一点,以穿上最后的一批夏装,我也是这样,实在忍不了镜头前的自己,终于决定在夏日的尾巴上开始关心一下自己的体型,恰好cannice送测了新款的运动耳机W2,就用它来帮助我在无聊的运动中找点乐趣吧。

cannice W2耳机评测:高性价比便携蓝牙耳机

外形上看W2算得上是一款有特色的蓝牙耳机了,你可以认为它的机身分为两个部分:耳机和脖挂。这让它变得更加适合运动而在使用了一段时间以后,我对于这个脖挂的设计很满意。首先令我惊喜的是顶端的磁铁设计,这个设计让耳机能更牢靠的挂在脖子上,不容易掉落。而在平时,这个设计能让你在不需要用到耳机的时候忽略它的存在,我曾在长途旅行中用它消遣,这种需要的时候挂耳朵上,不需要的时候直接摘下也不会弄丢的设计,无疑非常适合需要时刻与行李和疲惫做斗争的旅途。

cannice W2耳机评测:高性价比便携蓝牙耳机
cannice W2耳机评测:高性价比便携蓝牙耳机
cannice W2耳机评测:高性价比便携蓝牙耳机

开关键、音量键等等操作按键也被放在了脖挂的区域,这样在操作的时候你可以很方便的把它拿到面前看着,不过按键的颜色全部都设计成了和机身一样的黑色,所以即便可以拿到眼前也依然看不清,这个本来可以有效避免误操作的设计有点浪费了。

理论上来讲,这种脖挂与耳机分离的设计可以更方便运动时候的佩戴,但是就我个人的体验来看,我认为它在运动时候给我带来的便利远没有旅途中那么多。在跑步的时候这种设计会是脖挂的部分总是敲打锁骨,让人感觉不大舒服,而且在跑一段时间之后脖挂就会开始转到有些别扭的位置,影响体验。如果是用来运动,它更适合骑车、快走等一些相对稳定的运动方式。

cannice W2耳机评测:高性价比便携蓝牙耳机

W2的耳机部分采用入耳式设计,佩戴起来还是比较牢靠的,耳机尾部同样加入了磁铁设计,不用的时候可以直接摘下很方便的挂在胸前。入耳式耳机在佩戴的舒适性体验上向来因人而异,而我一向不喜欢入耳式的设计,W2也没有带来太大的惊喜或无奈,初戴时感觉还不错,但是连续佩戴时间长了耳朵还是会疼。只能说它不是我戴过最不舒服的那种入耳式,但是也没法改变我对入耳式耳机的偏见。

cannice W2耳机评测:高性价比便携蓝牙耳机

W2采用与大部分数码产品相同的micro USB接口,每次充电的时间差不多是1.5小时,续航时间还是很让人满意的,我最长的一次大约13小时没有关机,期间看完了大半部20集的韩剧,到家以后还坚持了几首歌才终于自动关机,以这样的体积来说,这个续航已经不错了。

cannice W2耳机评测:高性价比便携蓝牙耳机

音质方面,入耳式耳机天生就有物理隔音的效果,因此比起那些非入耳式的耳机,W2的音质起码是很纯粹的,当然也受限于蓝牙传输的局限性,如果想单纯用它欣赏音乐还是有点异想天开了,考虑到它238元的低价,还是那句老话:要啥自行车。毕竟便携才是它最大的优势。

从通话质量和连接稳定性上来看,个人感觉W2比我用过的另外一款cannice的耳机Y3要好一些,这可能得益于它的麦克部分放在了更靠近嘴边的脖挂上,通话的时候对方不再频繁抱怨听不清了。我只测试了3个机器,iPhone、iPad和HTC M9,在连接上没有发现什么问题,用线控也可以直接控制手机的基本操作。

总体说来,W2如果单纯说耳机的部分,那么你从它身上可以看到蓝牙耳机固有的优点和缺点,它足够便携,使用场景丰富,但是在音质和耳塞的舒适性上也不得不做出妥协。但是从整体的体验和价格上来说,我认为cannice W2还是一款值得推荐的产品,特别是对于那些像我一样总是需要长时间旅行或是骑车上下班的人,花238元打发路上的时间算是个不错的选择。